DigitasLBi

Sr Analyst, Search Marketing

2 weeks ago
Job ID
2017-26222
# Positions
1
New York

Overview

Senior Analyst, Search Marketing

 

Become a Creative at DigitasLBi, a highly caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

 

To help with this, we’re looking for an outstanding Senior Analyst – someone who can inspire junior staff and skillfully juggle multiple pieces of business. Sound like you? Read on.

 

What you’ll do:

 

As a Senior Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for Digitas clients. 

 

Day-to-day, your role includes:

  • Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals
  • Building and presenting concise program readouts of performance towards key business metrics
  • Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
  • Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
  • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
  • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
  • Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy
  • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
  • Monitoring emerging industry trends and summarizing them for internal and external stakeholders
  • Leveraging and developing proficiencies with SEM platforms, tools and resources
  • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
  • Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
  • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
  • Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor

We’re looking for strong, impactful work experience, which typically includes:

  • A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
  • Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
  • Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
  • Strong client management and presentation skills
  • Expertise in managing numbers and proficiency in executing approved media buys
  • A firm pulse on the media marketplace and to provide insights into campaign results
  • A detail-oriented and organized approach to achieving objectives
  • Solid quantitative and research skills, and proven data interpretation capability
  • Strong communication skills – you’re clear and thorough, yet concise
  • A passion for our industry, building relationships and a desire to contribute to a team
  • Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right

Got what it takes? We’d love to hear from you.

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