DigitasLBi

Vice President/Director, Media

3 weeks ago
Job ID
2017-26312
# Positions
1
New York

Overview

Vice President/Director – Media

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re looking for a brilliant VP/Director of Media to drive that transformation – someone who’s an expert in the field, with a broad set of stellar media, marketing and management skills. Sound like you? Read on.

 

 

What you’ll do:

 

 

You’ll take ownership and direct responsibility for management within the Media group on key accounts and overall for the team, leading strategy development and the writing of media plans – plus you’ll oversee project negotiation, implementation and performance analysis. Day to day, your responsibilities will include:

  • Translating brand marketing objectives into succinct digital media strategies that impress and excite our clients, and transforming marketing challenges into platform-agnostic communications
  • Providing relevant, timely digital media expertise – bonding with brand team to help them truly understand why they need digital marketing, and then helping them adapt their thinking and approach accordingly
  • Astutely identifying broader opportunities for DigitasLBi (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
  • Developing and understanding consumer insights and translating those insights into meaningful digital behaviors and marketing strategies
  • Being a “chameleon,” ably shifting and adapting to meet business demands and individual client needs
  • Effectively and enthusiastically representing DigitasLBi – you’ll be the face of our company, the person whom staff and clients alike look up to
  • A willingness to travel as needed – you’re open to new places, new faces and new ideas

We’re looking for a VP/Director of Media with outstanding experience that includes:

  • Four years of college education (and preferably a master’s degree) plus ten to twelve years of agency experience
  • Deep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies
  • An ability to think beyond just media — no matter what the solution requires, you’ll be a sharp, informed digital marketing advocate and expert for our clients and our team
  • Knowledge of qualitative measurement approaches – online and offline – and how/when to apply them so that we deliver measurable successes

Got the goods? We’d love to hear from you.

 

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