Senior Business Analyst, Technology
DigitasLBi is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.
Paving the way for this is our amazing Technology capability, dedicated to transforming the marketing landscape. The Technology capability collaborates with other capabilities within DigitasLBi such as Strategy, Experience Design, Data science, Project Management, and Account as well as client business and technology representatives to bring cutting edge digital products and campaigns to life. We also have strategic partnerships with many of the world’s leading marketing and advertising technology vendors that helps us leverage the best platforms and tools for our clients.
To help with this, we’re looking for an outstanding Senior Business Analyst, Technology someone who can join a new or existing digital project and lead the project forward with gathering, documenting and prioritizing of requirements for system functionality in collaboration with internal and external stakeholders. Sound like you? Read on.
What you’ll do:
The Business Analysis practice provides business analysis services such as requirements gathering and functional specification documentation to support complex digital projects being defined, designed and developed by DigitasLBi and other Publicis agencies. Client digital asks are increasing in scope and complexity and the need for effective business analysis skills has never been greater to deliver on those needs.
As a Senior Business Analyst, Technology you’ll lead the gathering and documenting of requirements and specifications on a range of digital projects and initiatives within our client portfolio. You’ll define and collaborate on the design of highly dynamic, data-driven internet-based applications and/or platforms and support the development and testing of those systems.
Day-to-day, your role includes:
✦ Leading business and user requirements gathering through analysis of the project goals and the client's digital ecosystem, background research, and working sessions/interviews with stakeholders. Internal and external stakeholders include: clients, client partners, product owners, project managers, experience designers, and technologists.
✦ Leading the creation, communication and management of business and user requirements documentation using industry and company templates. For complex requirements, creating user and process flow diagrams, data models, analysis matrices or other methods to facilitate understanding and agreement with internal and external stakeholders on the issue.
✦ Support the analysis activities to integrate new data sources into the client's marketing data platforms
✦ Support data governance activities such as taxonomy definition, data cleansing and data reviews to ensure marketing data platforms are consuming and sending high quality data
✦Supporting the project manager by identifying your project tasks, estimates time and dependencies as well as actively participating in scope definition and prioritization of requirements.
✦ Collaborating with experience designers (XD), graphic designers and copywriters in the detailed design phase of projects and providing concise accurate feedback to help align with the requirements or user stories.
✦ Leading creation of detailed functional specifications that document the agreed interface behavior for all types of users of the system and any back-end business rules or data requirements.
✦ Supporting the account team in managing client stakeholders by providing documentation within agreed timeframes and consolidating open questions/issues for communication with clients.
✦ Participating in client walkthroughs of documentation or live demonstrations of working functionality and capturing feedback.
✦ Supporting the development team by communicating requirements and functional specifications as well as responding to requests for clarification and deeper analysis.
✦ Supporting the QA team by reviewing and providing feedback on test cases, logging and triaging defects as well as keeping documentation up to date as discrepancies are identified.
✦ Supporting the release manager(s) to review and approve finished development work before release into production.
✦ Following industry best practices for business analysis and technology as well as staying current on emerging digital technologies and trends to support your analysis and client discussions.
✦ Participating in the Business Analysis practice and Technology capability’s continuous improvement activities by bringing ideas to the table and showcasing work for discussion.
✦ Supporting other business analysts on the project and proactively seeking mentoring and timely constructive feedback.
We’re looking for strong, impactful work experience, which typically includes:
✦ 3+ years of experience working on technology based projects.
✦ Agile methodology training and/or experience preferred.
✦ Project management training and/or experience preferred.
✦ Bachelor or equivalent degree in Business, Design or Technology related discipline required.
✦ A proactive approach to learning on the job as well as to completing formal tuition to develop your skill set.
✦ Excellent written and verbal communication skills to support interaction with a variety of team members at different seniority levels.
✦ Experience working directly with senior level clients to gain trust and establish rapport for business analysis work preferred.
✦ Excellent technical documenting skills particularly with using Microsoft Word, Excel, Visio and cloud based collaboration tools.
✦ Experience using Atlassian tools (JIRA, Confluence) preferred.
✦ Familiarity with advertising technology and concepts such as: data management platforms (DMPs), demand side platforms (DSPs), ad networks, ad servers, media activation, awareness and retargeting campaigns.
✦ Adobe Analytics or Google Analytics training and/or experience preferred.
✦ Adobe Marketing Cloud, Advertising Cloud, or Analytics Cloud training and/or experience preferred.
✦ Familiarity with digital technology such as: content management systems (CMS), customer relationship management (CRM) systems, e-commerce, systems integration, website analytics, marketing automation, native apps, social media, programmatic and predictive media.
✦ Familiarity with the website and software development process: discovery, design, build, test/QA, deployment, measurement and optimization.
✦ Experience working on large complex projects with multiple teams, timelines and dependencies preferred.
✦ Experience working with remote teams in different time zones preferred.
✦ Flexibility to travel as needed preferred.
Got what it takes? We’d love to hear from you.