Digitas

  • Senior Analyst, Data & Analysis (Social Analytics)

    Posted Date 1 month ago(7/17/2018 9:32 AM)
    Job ID
    2018-27603
    # Positions
    1
    Location
    New York
  • Overview

    Senior Analyst, Data & Analysis (Social Analytics)

     

    Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

     

    The Data & Analysis team uses data-driven insights to fuel strategic growth for clients.  We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

     

    To help with this, we’re looking for an outstanding Senior Analyst – someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on.

     

    What you’ll do:  

     

    As a Senior Analyst on our Social Analytics team, you’ll build social-centric and strategic foundations for one of our exciting and fast-paced clients' data-driven marketing efforts.  You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.

     

    Day-to-day, your role includes:

    • Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
    • Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
    • Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
    • Communicating with clients regularly on scheduled deliverables and ad-hoc requests
    • Collaborating with internal teams and external partners to drive success for client’s business goals

     

    We’re looking for strong, impactful work experience, which typically includes:

    • A four-year college degree
    • 3-5 years of experience in analytics or strategy
    • Passion for digital marketing and emerging trends in the digital landscape
    • Experience communicating with internal and external stakeholders at a variety of levels
    • Comfort in a fast-paced and deadline-driven environment
    • Experience with Analytics across social channels and tactics (i.e., Facebook, Instagram, Twitter, Pinterest, Social Retargeting)
    • Solid experience with display ad-serving, 1st party onboarding/targeting, brand study measurement partners, and Site Analytics
    • Experience building real-time reporting/dashboarding, knowledge of quantitative and qualitative side of analytics
    • Exposure and experience with Social Listening tools (i.e., Netbase, Brandwatch, Affinio, Crimson Hexagon)
    • Extensive knowledge in data management, data mining, data integration
    • Experience compiling measurement plans and identifying KPIs and optimization metrics
    • Well-versed in Microsoft Office suite – Word, PPT, Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
    • Someone who can work quickly and manage multiple tasks to completion
    • The ability to quickly "switch gears" while remaining organized across multiple projects
    • Strong oral/written communication skills
    • Retail and/or beauty experience is a plus

     

    Experience with the following platforms/tools preferred:

    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Google Analytics
    • Adobe Omniture
    • Netbase
    • Brandwatch
    • Affinio
    • Crimson Hexagon
    • DCM (DoubleClick)

     

    Got what it takes? We’d love to hear from you.

     

    Digitas is an equal opportunity employer.

     

     

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