• Creative Strategist

    Posted Date 3 weeks ago(7/23/2018 5:21 PM)
    Job ID
    # Positions
  • Overview

    Creative Strategist

    At DigitasLBi, a deliberately diverse set of experts come together to create bold, brave advertising and other innovative marketing products and services for a diverse range of clients. We use data-informed and culturally-inspired insights for strategies that guide the efforts of creative, technology, data and media specialists – a truly integrated offering. Together we exist to make brands count in the everyday lives of people and strive to disrupt conventions with an innate understanding of the connected consumer.


    We’re looking for a brand-minded and digitally savvy Creative Strategist to help bring to life one of the biggest brand opportunities of the year. Our ideal candidate is someone who pushes for transformative insights and develops powerful strategic stories yet can also identify the richest moments to connect our message with a moment of need. Ultimately, we’re looking for someone who’s fiercely collaborative and ready to get their hands dirty, demonstrating the value of Creative Strategy every day.


    Sound like you? Read on…


    What You’ll Do:


    In this role as Creative Strategist, you’ll work directly with the strategy lead on one of our most exciting and creative accounts, shaping provocative campaigns that include Video, Print, Digital, Events, Social, Shopper and CRM.


    Day to day, your responsibilities include:


    • Developing actionable insights from a wide variety of data sources – analysis of cultural trends, client research, primary and secondary research, media data, social listening, etc.
    • Authoring creative strategies and designing briefing experiences
    • Developing connections strategies
    • Creating market overviews, competitive analyses and target profiles
    • Collaborating daily across in-house capabilities – Media, Social Strategy, Shopper Marketing, Data & Analysis, Technology – in order to bring to life strategies and executions that create a seamless brand experience at every point in the consumer journey
    • Bringing creativity and intelligence levels of the team up by providing inspiration around trends, consumer insights, emerging technology and thought leadership
    • Contributing to the overall thought-leadership program within the Strategy department for internal inspiration and understanding, as well as client learning and development


    Who You Are:

    We’re looking for a talented and driven Creative Strategist who’s both interesting and fun to be around, and usually comes with:


    • A four-year college education and 1 to 3 years of marketing communications experience, preferably working in Account/Brand Planning, Creative Strategy or Connections Planning role
    • Strong brand planning background but digitally savvy
    • Creative problem solver who brings curiosity and critical thinking to every challenge
    • Exceptional writing, communication and influence skills
    • A strong passion for strategic work
    • Ability to synthesize disparate data into succinct and compelling story
    • Interest in cooking or baking is a plus!



    About DigitasLBi


    We’ve got 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. 

    On top of great values, great people and great clients, we’ve also got tons of perks that we’re proud to offer – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 15, 20 years and more. And while we celebrate the people who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us. 

    DigitasLBi is an equal opportunity employer.


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