Digitas

  • Senior Associate, Social Strategy

    Posted Date 2 weeks ago(2 weeks ago)
    Job ID
    2018-27793
    # Positions
    1
    Location
    Massachusetts
  • Overview

    Senior Associate - Social Strategy 

     

    Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning creative. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re looking for a Social Media subject matter expert to help us bring that transformation to life through social.

     

    What you’ll do:  

    • Monitor online conversations
    • Participate in online conversation via posts to build brand visibility and thought leadership
    • Creatively and proactively assist the brand’s and your Digitas team in the development of social strategies, playbooks, etc
    • Serve as the initial point of contact for inbound requests from the social client team
    • Identify, analyze issues, patterns and trends in in the client landscape and with brand agnostic digital trends
    • Create and ideate, every. single. day.
    • Establish benchmarks for metrics and develop a reporting schedule including recommendations
    • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
    • Identify and engage advocates/influencers
    • Proactively escalate and communicates issues, observations, opportunities, and insights to the appropriate client team
    • Establish credibility as a thought leader on new social media tools, best practices and how organizations are using new tools, in order to gain a rapid competitive (and early adopter) advantage
    • Further establish Digitas credibility in the Social space by participating in professional networking arenas - attending/speaking at relevant events

     

     

    We’re looking for incredible up-and-coming talent with a few years of meaningful work experience. That should include:

    • A 4-year degree and 1 to 3 years working in digital and/or communications
    • Experience living in the social media universe—you’re in-the-know on YouTube, Reddit, Tumblr, Pinterest, Instagram, Facebook, Twitter, blogs, etc.
    • Excellent research and writing skills—and the ability to create smart content quickly
    • A passion for blogging, microblogging and Facebooking – or just creating content in whatever platform you favorite
    • A strong understanding of marketing strategy, particularly feed marketing
    • Experience sourcing and managing content development and publishing
    • The ability to back up great creative ideas with sound analytical reasoning
    • Willingness to travel—you’re open to new places, new faces and new ideas

     

    Got what it takes? We’d love to hear from you.
    Digitas is an equal opportunity employer.

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