• Vice President /Group Director, Data and Analysis

    Posted Date 2 months ago(9/27/2018 9:45 AM)
    Job ID
    # Positions
  • Overview

    Vice President / Group Director – Data & Analytics


    Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.


    The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.



    To help with this, we’re looking for an outstanding VP/Group Director—someone who can lead data-driven strategy to align with client goals, develop innovative solutions to solve marketing challenges, and collaborate with clients and Digitas leadership. Sound like you? Read on.


    What you’ll do:


    As VP / Group Director, you’ll serve as a key Digitas thought leader, aligning digital strategy with a client’s broader business goals and objectives.  Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.


    Day-to-day, your role includes:

    • Leading and strengthening ongoing client relationships by exceeding expectations across all aspects of the engagement
    • Serving as go-to client and internal resource for strategic issues such as competitive landscape analyses, technology points of view, and budgeting decisions
    • Performing assessments to help clients understand their current marketing and analytics capabilities and identify enhancement opportunities
    • Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
    • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
    • Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
    • Determining new opportunities among existing clients and participating in new business initiatives
    • Contributing to the overall Data & Analysis capability through thought leadership and work innovation
    • Providing support, coaching, and training to assist in career development


    We’re looking for strong, impactful work experience, which typically includes:

    • 12-14 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
    • Experience managing a team of experienced employees
    • Strong analytical, critical thinking, and problem solving skills
    • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
    • Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
    • General knowledge of or direct experience with the media industry or CRM platforms are a plus
    • A four-year college degree; advanced degree is a plus
    • Proven leadership ability with strong client relationship skills
    • In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
    • The ability to thrive in a fast-paced and deadline-driven environment
    • Open to travel as needed


    Got what it takes? We’d love to hear from you.

    Digitas is an equal opportunity employer.


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