Digitas

  • Senior Analyst, Search Engine Optimization

    Posted Date 3 weeks ago(10/24/2018 9:44 AM)
    Job ID
    2018-27986
    # Positions
    1
    Location
    New York
  • Overview

    Senior Analyst, Search Engine Optimization (SEO)

    Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling. Paving the way for this is our powerful Search Engine Optimization team, determined transform the marketing landscape. Right now, we’re looking for a talented Senior Analyst to help us do this. Up for it? Read on.

     

    What you’ll do:

     

    As a Search Engine Optimization Senior Analyst, you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you’ll gain an in-depth knowledge of how these capabilities work.

     

    Day to day, your responsibilities will include:

     

    • Consulting with internal teams and clients on search engine accessibility
    • Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
    • Providing optimization recommendations for site content
    • Developing and executing link-building strategies
    • Providing monthly/quarterly metrics reports to show value against all initiatives

     

    We’re looking for a talented Senior Analyst who is also a delight to work with, which usually includes:

     

    • A four-year degree in marketing, computer science or a related field
    • 2 to 4 years of experience in search engine optimization, web development, or analytics
    • Basic knowledge of HTML, JavaScript, and CSS
    • Solid analytical and problem solving skills – and a knack for details
    • Strong communication and presentation skills – you’re poised, articulate and convincing

     

    Got what it takes? We’d love to hear from you.

     

    Digitas is an equal opportunity employer.

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